Ga4 custom metrics. Click +add dimension, and add up to six dimensions. Ga4 custom metrics

 
 Click +add dimension, and add up to six dimensionsGa4 custom metrics  Collection, processing, and reporting behavior can be customized

Step 5: A configuration panel will open like below. You can set up the following types of custom dimensions and metrics. Edit existing channels, add new channels, or remove existing channels (see instructions below). You can create a (detail or overview) report by going to. How to export data from GA4 to Excel using the Reports tab. Learn more about custom dimensions and metrics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Drag metrics in the list to reorder the metrics in the table header. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Enter a new group name and optionally a new description. It is like a parking space reserved for your custom metric. In the 'Dimension values' drop-down, select the page path or screen class. Then, click Submit. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. 5. In the Property column, click Custom definitions. Active users is a key metric in GA4, and it’s possible to analyze cohorts like 1-day users, 7-day users,28-day users. You can't use hyphens in the name, but you can use underscores and spaces instead. Save the report. Step1: Follow the link mentioned above and select GA4. Custom metrics based on user behavior and session data. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andMake sure you are viewing a detail report. Description – Add a comment. Edit existing channels, add new channels, or remove existing channels (see instructions below). Step 4: double check if everything is set up correctly. Step 2: click on ‘Create custom dimensions’ button. " By following the above steps, you will be able to use the metric in various reports , including exploration reports. Creating Custom Dimensions in GA4. 📢 In GA4, you can send whatever parameters you want along with an event, but if you actually want to see them in the GA4 interface, you need to register them as custom dimensions. In Admin, under Data display, click Custom definitions. In GA4, the value of custom dimensions and custom metrics are supplied by logged event parameters and user properties. Google Analytics 4 (GA4) has a powerful feature called custom dimensions, which lets you collect and analyze data specific to your business. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. Metric: Sessions. 5. Insert a donut or pie chart into your dashboard. With the help of unnest and parse for dates or timestamps we can do the trick. Step 3: Data streams show you all the available streams (GA4 properties and their details). Save the report. Google provides over 100 options, and you can create your own as well. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds significance for your business. Edit the copied version of the calculated metric. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Open Channel Groups. Migrate from UA to GA4. 3. These metrics can also improve website performance. Custom Metric – Modal Appear. Click +New Custom Table. Reading suggestion: 10 Actionable Tips to Master GA4 Dimensions and Metrics. The number of new unique users who logged the first_open or first_visit event in the specified date range. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. Click Archive. Drag the funnel report from the card on the right, and drop it under a topic on the left. Step-2: Click on the three dots menu next to the conversion event whose default value you want to set. In the row for the custom dimension or metric, click > Archive. GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. The default reports in Google Analytics help you monitor your key business metrics. You will see a screen like below. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. OR. The resounding advice? “Implement it early and start playing with it now, says” Hogan. These reports have a higher likelihood of data being grouped under the (other) row because of the many high-cardinality dimensions in those tables. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. How to see Conversions in Looker Studio. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Step 2: Click on ‘New’ to create a new scroll event tag for the GA4 property. The first step is to configure a custom dimension. Step-1: Make sure that your Google Ads account is linked to your GA4 property. This happens in Explorations if you try to add the dimension or metric to the exploration. In Admin, under Data display, click Custom definitions. Review the list of entities in Analytics (e. The type you should choose depends on the type of data you want to analyze. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. Evaluate user engagement. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. 1. In the PROPERTY column, click Custom Tables. Use Explorations to explore your data in depth and answer complex questions about it. 2020-10-08 getMetadata method added to the API. There can be 125 Event-scoped custom dimensions (100 per event) in the paid platform vs. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. In the tab connected to the Tag Assistant, fill in your form again. This means that a custom dimension should always. This is a required key for GA4 data import. Some marketers love it. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Custom metrics are accessed similarly to custom dimensions, but are only available on a hit level. The response of this method also includes the Custom dimensions and metrics available for the specified GA4 property. Implications Of Removing Rule-Based Attribution. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. It is an event parameter that can be either an automatically collected parameter or a custom parameter. It is possible to create custom dimensions and metrics in GA4. Find your custom metric in GA4 and write down what you named it. (Open the report and click the ‘share’ icon in the top right - shown below. Optionally, add it to the GA4 navigation menu. GA data respect a specific schema combining user, session, item and event based scopes for available. Parameter: ‘shipping_info’ // custom dimension; Here is a quick support article on creating custom dimensions and metrics in GA4. I created a “Page Load Time” event in GTM and I created a custom metric in the GA4 account that matches up with the page load time parameter I have set up in the tag. Analytics does at least one of the following when dimensions and metrics are incompatible: Analytics grays out the dimensions and metrics so you can't select them. . I have recently started to use Google Analytics 4 for event tracking, using Google Tag Manager to send events to Analytics. You can't use hyphens in the name, but you can use underscores and spaces instead. In Universal Analytics, you can create up to 20 custom dimensions per property. In the row for the custom dimension or metric, click > Archive. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. Navigate to the ‘linked accounts’ or ‘conversions’ tab. You can also have 25. Custom Definitions. ehmon. TLDR – they don't exist in the reports, either the standard or the explore. You can create a (detail or overview) report by going to. In our case, we will select ‘Sample Website’ with the domain ‘example. [GA4] Custom events Collect additional information that Google Analytics does not collect automatically A user sometimes performs an action you want to analyze in your reports. From here, you’ve got the groundwork to start building custom GA4 dashboards. To be able to view call information in GA4 you need to setup custom dimensions and / or custom metrics. Click to remove a metric from the table header. In the 'Build filter' dialog on the right, leave 'Include' selected. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. 只有從網站或應用程式傳送且由 Google Analytics (分析) 收集的事件參數與使用者屬性. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. You can read Google’s support article on that here. Remember that, in GA4, custom dimensions, and metrics are replaced by. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. The custom buckets allow you to see metrics for related groups of information. In GA4, the value of custom dimensions and custom metrics are supplied by logged event parameters and user properties. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. The value of the index should be between 1 and 200. Click Create new channel group to start with a copy of the default group. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Use the same IDs that you use when uploading campaign cost data. So metrics include things like number of active users, number of first-time purchases, number of checkouts, etc. Drag metrics in the list to reorder the metrics in the table header. In the Custom metrics tab, click Create custom metrics. Metric conditions. Collection, processing, and reporting behavior can be customized. Step 2: Find the Event-Scoped Custom Metric Average you are interested in creating reports on from the response. In the row for an existing group, click > Copy to create new. You can add the following parameters to your destination URLs: utm_id: Campaign ID. Limitations of comparisons in GA4. For instance, while GA4 provides basic data about pageviews, sessions, and users, custom dimensions allow you to collect data about your users’ demographics, interests, behavior, or even. Cardinality and system limitsEvaluate user engagement. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. According to a statement from Google, the. Instead of categorizing or labeling data, custom metrics measure it. As of today, GA4 supports only 2 scopes for custom dimensions: event scopes and user scopes. After listing your GA4 custom metrics, navigate to the "GA4 Custom Metrics” sheet. . GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. To learn more about custom metrics in GA4, check out this article: GA4 Custom Metrics TutorialManage custom dimensions and metrics: Set up custom dimensions and metrics by defining their names and scope. # 18: Non-Ecommerce Value. Step-3: Now click on the ‘New audience’ button. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand;. event_params – A repeated field with a string key (same name as in GA) and a value that can be either (a string, an integer, or a float). Step 3: Review all available dimensions and metrics. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Adding these new GA4 dimensions and metrics should help. That is,. Refer to this guide on setting up custom dimensions and metrics. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. The default reports in Google Analytics help you monitor your key business metrics. In Universal Analytics, User ID is only used in specific User ID reports. 2020-10-13 App + Web properties have been renamed to Google Analytics 4 (GA4). This is two less than UA’s custom scopes which covered session and. Create a custom metric. Adding these new GA4 dimensions and metrics should help. ⋅. These reports will be migrated automatically. You can also use custom metrics and dimensions as. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. We recently made improvements to default channel grouping for Google Analytics 4 properties. Click the “ Add A Field ” option. Since it is the fourth version, it is called GA4. Make sure you are in the correct account and property. Linear. Speaking of other areas, if you’re trying to set up GA4 custom dimensions, our guide will help you get started. In the Custom metrics tab, click Create custom metrics. By default, GA4 uses the cross-channel data-driven model as the reporting attribution model. Details. Go to Explore and select a Blank exploration. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formIndex (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. 151 1 11. Custom Metrics Vs. Event parameters are additional dimensions that describe the event. The number of new unique users who logged the first_open or first_visit event in the specified date range. In addition to that, GA4 also supports 25 user scoped custom dimensions. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)In GA3, users can use custom dimensions and metrics to add information to collected data. Returns a customized report of your Google Analytics event data. With GA4, you can measure practically anything, even custom metrics. In the row for an existing group, click > Copy to create new. In Event property, enter the name of the event parameter. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. This GA4 reports guide covers many of the new out-of-the-box reports available in Google Analytics 4. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are. 2. You can track and. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. How Custom Dimensions have Changed in Google Analytics 4 (GA4) The new version of Google Analytics still allows you to create custom definitions (and custom metrics remain relatively unchanged), but the scope of your custom dimensions will now always be set to the hit level. Goals can be based on a destination (URL), Duration, Pages per session, and Smart goals. Google Ads and attribution. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. In Metric name, enter a unique name for the new metric. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. runReport. g. Select ‘New / returning’ as your dimension. Follow the below steps to create a path exploration report in GA4. If desired, click +add segment, and add up to four segments. Last Updated: October 4, 2023. In the row for the custom dimension or metric, click > Archive. 2 min read. Share. It. Choose “edit” or “archive”. It is an event parameter that can be either an automatically collected parameter. Hit-scope: Both custom dimensions with hit scope and all custom metrics will. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. In Metric name, enter a unique name for the new metric. Click on ‘Report Snapshot’ in the reporting menu. GA4 Gives Marketers More Control. Step 4: An overlay will appear like below. . How to Properly Configure Custom Dimensions in Google Analytics 4. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. Add utm parameters to URL. Step 2: Navigate to the “Explore” section. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users;1. In conclusion, custom metrics in GA4 are a versatile tool that can greatly enhance your data analysis capabilities. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. Note that I disabled the automatic 'search' event in GA4 admin in this case so there would not be any double counting. In Universal Analytics, there are two User metrics: Total Users, and New Users. For example, an Item margin metric could be created using the Item price standard metric. see this article on Custom channel groups in GA4. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. In Admin, under Data display, click Custom definitions. All you need to know about. In the digital marketing world, it’s like the new model of your favorite car. This number is important because it can tell you a lot about your user journey on your webpage. To set up GA4 custom events via Google Tag Manager, follow the steps below: Step-1: Log in to your GTM account and then click on ‘Tags’ in the left-hand side menu: Step-2: Click on the ‘New’ button to. In doing so, companies can add additional, previously unavailable, or outdated metadata to hits that have already been collected and processed by Google Analytics 4 (GA4). Learn all about GA4 Custom Metrics. Use the search bar to look for the design type you want to create — for example, infographic, presentation,. One-time setup for fast access to specific page metrics going forward; Cons: Only available for users with Editor or Administrator level access; Only you can see custom reports you make. Step-5: Make sure the scope is set to ‘Event’:Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:Archive custom dimensions and metrics. As such, you can consider GA4 custom metrics as custom parameters. A list of available metrics will be presented, and you can select the ones you want to include in your report. GA4 Klips templates examples. Based on campaign goals, segment audiences by dimensions, metrics or events. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. 5. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. This metric is populated automatically. Before you create any custom events or dimensions/metrics, check if GA4 already collected them. Custom metrics belong to the most powerful features in Google Analytics. In the Collections section, click Edit collection below the collection where you want to add the report. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. See Custom user properties to learn more about custom dimensions. Add a dimension of ‘ event name ’. To do that, open the report as an exploration and then create a funnel report based on the exploration. Enter a new custom metric name, description, or measurement unit for a given custom metric. Processing – collected values are used to populate the final report dimensions according. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Custom Metrics Vs. GA4 allows you to customize the dashboard, enabling you to see the reports that matter most to your. Step-3: A new console will open like below. I will update this question once we have more information on when this feature can become available. In GA4, custom dimensions and metrics are set based on your event parameters. If a report doesn’t support a condition, e. This comprehensive approach will enrich your reporting and enable you. At the bottom of the page, click Configure tag settings. 3. By Ben January 23, 2023 October 11, 2023. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial;. Step-5: Make sure the scope is set to ‘Event’:Step-6: Type ‘ landing page ‘ in the search box: Step-7: Drag and drop the ‘ Landing page ‘ report just below the ‘ Pages and Screen ‘ report and then click on the ‘ Save ‘ button: Step-8: Click on ‘ Save changes to current selection ‘: Step-9: Click on the ‘ Back ‘ button on the top left-hand side:Archive custom dimensions and metrics. You can analyze the data from event parameters using dimensions and metrics. 4. Optionally, add it to the GA4 navigation menu. Step 2: You can click on any of the insights available in the list to know more details. Step-1: Navigate to your GA4 reporting view. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. 1. You will notice that this current set up will just provide you the. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. The ratios can help you understand how well you retain users over time — higher ratios suggest good engagement and user retention. Click Configure. Drag “Page path and screen class” into the Rows area. These reports can serve as a comparison between GA4 and Universal Analytics while running in parallel and eventually become your source of truth once you have fully migrated to GA4. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. Open Channel Groups. Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. Automated insights detect anomalies and surface emerging trends in your data. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. [GA4] Customize metrics in details reports Next: [GA4] Customize charts in detail reports You can add or remove the metrics that appear in the table header of a detail report. Click +add dimension, and add up to six dimensions. Step 1: Go to Custom Insights in GA4. The Google Analytics Reporting API v4 gives you access to the power of the Google Analytics platform ( Universal Analytics properties only ). Select the web property for which you want to set up cross-domain tracking. checkCompatibility This method lists dimensions and metrics that can be added to a report request and maintain compatibility. Restricted metrics are available in metric pickers associated with reports (e. Next, you can create a new dimension or metric and give it a name and scope. Now that you’ve found Audiences in GA4 (see the previous section), click on the blue button that says “New audience”. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Make sure to follow these critical steps: After linking GA4, revisit Google Ads. Step 1: Log in to your Google Analytics 4 account. Concluding Thoughts. The following are the general syntax for Custom Metrics. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. 1. Click Save. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Enter a new group name and optionally a new description. Custom metrics with third-party tools To create a new custom metric in Google Analytics 4, go to your GA4 property view and navigate to Custom Definitions. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. What are Custom Dimensions in GA4? With GA4 we can create our own own events using Google Tag Manager and send event parameters with those events. Views. As you can see from the above image, insight cards are by default available. The second version of Google Analytics (GA2) is Universal Analytics. Step-3: Now click on ‘ Traffic Acquisition ‘. , can add the metrics to custom reports, but cannot see the metric values in those reports). When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. According to a statement from Google, the. Step 1: Add a metric to your Data Studio report. In fact, it comes with so many metrics and dimensions that it can be hard to tell where to start. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new dimension. Edit existing channels, add new channels, or remove existing channels (see instructions below). Custom detailed reports can help you be more productive by organizing all your important metrics in one place. While certain metrics and dimensions come pre-configured by the tool, others require. In this article. I select page path and screen name as a dimension, then add event value as a metric, along with event count. Google Tag Manager: Create a trigger and tag in Google Tag Manager to track PDF downloads. New Bounce Rate in GA4. They serve as input for the information you want to see in the report. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report;The reporting interface between GA4 and GA3 has many differences. The maximum number of parameters is 25, through which we sent all the information. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. Archive custom dimensions and metrics. Drag your metrics into the. In the "Edit comparisons" dialog, click Explore at the bottom. A custom metric is your chance to view structured data on nearly any parameter. You can enter the name of a metric or scroll through the drop-down to select a metric. Custom metrics are user-defined metrics. . Click the box “Drop or select dimension or metric” and choose “Event name” from the list as shown here: GA4 Report Event Filter. Select ‘Active users’ as your metric – this is equivalent to ‘Users’ in GA4 reporting. Custom Dimensions and Metrics. Unfortunately, you won’t be able to apply segments to your data (from GA4) in Google Data Studio. There is also an easier way and it’s recommended if. GA4 brings new flexibility and accuracy to tracking your website’s success! How to create custom events for GA4 conversions? Creating custom events on GA4 for conversions is a breeze.